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Author Archives: Kerstin Hanson
QR codes – more than advertising?
I don’t know if you have noticed those small square, scrambled things that can be found in magazines, on billboards and products. They are called Quick Response (QR) codes and were initially developed by Toyota.
With the introduction of smartphones QR codes have … Continue reading
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Instructions in your pocket
One of the most rewarding aspects of my job is when I get to try new technology together with users in the Volvo Group business. The chance to really get to know a part of our business and at the … Continue reading
Small or large, do we need to choose?
I’m one of those people that was absolutely amazed by the iPad. The screen size and what you could achieve with that large touch interface was really fascinating. However, I now carry 3 devices in my bag rather than one! Yeah, I … Continue reading
China – a great experience
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So finally, after a lot of planning and many phone conferences with Chinese colleagues, Tommy and I got to experience the real thing.
China! So far away, but not as different as I had expected. However there were of course some … Continue reading
Mobile advertising – friend or foe
I spent some time searching through what might happen in the mobile area during 2011. One thing that stuck out was mobile advertising and the many different initiatives that are launched in this area. Apple and Google of course pave … Continue reading
Mobile insights
There is a lot of buzz regarding mobile business and development. One great source for actual facts and some great insights is Mary Meeker, who gave a great presentation at the Web 2.0 conference on November 16th.
Mary meeker web 2.0 … Continue reading
Making sense of all that data
For some time now the automotive industry has developed technology which allows for gathering of data from any vehicle remotely. All this data provides a fantastic opportunity to understand how vehicles are used and what problems occur so that quality, durability … Continue reading
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Tagged complexity, Design, statistics, TED, telematics, visualization
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A new twist on transport efficiency
I found this interesting article on an experiment with Wi-Fi on a school bus, published in New York Times. Turns out the students have access to internet during their commuting to school. So “Wi-Fi turns rowdy bus into rolling study … Continue reading
UI’s heating up
There has been a lot of buzz around new innovative User Interfaces recently. My personal favorite is Pranav Mistry’s SixthSense technology, presented at TED talks India 2009.
Another innovative interface is Light Touch, by Light Blue Optics. However I wonder when … Continue reading
eReaders, flip or flop?
There has been a lot of talk about the eReader revolution.
Amazon Kindle seemed like a good start with overnight wireless transfer of your morning news paper.
Personally I read a lot and I am actually starting to like reading books on … Continue reading