Artur C Clarke predicting the future on 1964
When will we reach the limit?
Our (human) brains are not wired to fully understand the impact of experiential growth. We can calculate without really “understand” it. One way to understand better is to compute its doubling rate.
If you have a steady annual growth of x% the doubling time is 70/x. Examples:
Moore’s law has a doubling time of 2 years so 70/x = 2, means x=35% growth per year.
More about the exponential growth
Juan Enriques (Starts at 12:29)
How will they combine? For instance computer reasoning can be used for design.
Viability = Business focus (marketing, finance)
Feasibility = Engineering focus (technologies, agile process, etc.)
Desirability = Design focus (customers, aesthetics, etc.)
Put simply, it is a discipline that uses the designer’s sensibility and methods to match people’s needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity.
“Time and again we see successful products that were not necessarily the first to market but were the first to appeal to us emotionally and functionally. In other words, they do the job and we love them. The iPod was not the first MP3 player, but it was the first to be delightful.”
Video with TED-talk from Jan Chiphase formerly researcher at Nokia. Now working at Frog Design. Jan Chipcase can guess what’s inside your bag and knows all about the secret contents of your refrigerator. It isn’t a second sight or a carnival trick; he knows about the ways we think and act because he’s spent years studying our behavioral patterns. He’s traveled from country to country to learn everything he can about what makes us tick, from our relationship to our phones (hint: it’s deep, and it’s real) to where we stow our keys each night.
Article in New York Times: (Link)
SELLING TO THE OTHER THREE BILLION A cellphone shop in Accra, Ghana, which carries and repairs a variety of handsets
Jan Chipchase is a user experience researcher who works for Frog Design.
He was formerly chief usability researcher at Nokia. The goal of his research was to understand the ways technology works in different cultures, with a focus on understanding technology 3 to 15 years from now. He took teams of designers, psychologists, usability experts, and ethnographers all over the world to conduct this research.
Chipchase resigned from Nokia in April, 2010 and moved on to Frog Design as Executive Creative Director of Global Insights.
Jan Chipchase has presented his work at the TED Conference, addressed the World Bank, and has been featured in the New York Times Magazine. He lived and worked in Tokyo from 2000 until 2009 when he moved to Los Angeles. Since joining Frog Design, he now lives and works in Shanghai.
Fortune Magazine in 2010 featured frog Executive Creative Director of Global Insights Jan Chipchase as a prominent designer in “The smartest people in tech”.
Functionally illiterate persons can read and possibly write simple sentences with a limited vocabulary, but cannot read or write well enough to deal with the everyday requirements of life in their own society.
A functionally illiterate person might be incapable of reading and comprehending job advertisements, past-due notices, newspaper articles, banking paperwork, complex signs and posters, and so on. Functional illiteracy is usually defined simply as reading too slow for practical use, inability to effectively use dictionaries and written manuals, etc.
The first high end ”open source” car to reach market introduction seems to be the Rally Fighter from Local Motors. The car is designed and co-created by a community of designers through online contests, collaboration, and crowdsourcing. I first heard about the project in a presentation by Chris Anderson – talking about the next industrial revolution – “Atoms are the new bits”. Chris has previously been an evangelist for both crowd souring (coined the term Long Tail) and also as editor-in-chief of Wired his observations has proven its value… See videos about the Rally fighter here. Here is a tag cloud with the “design and engineers” behind Rally Fighter. Another approach to more open vehicles emerges from a totally different angle – the Basic Utiltiy Vehicle.The BUV is designed to meet all basic transportation needs in impoverished countries by using common “off-the-shelf” parts and 95% less parts than a typical car. By providing vehicle design, Technology Transfer Program and critical parts supply the Institute of Affordable Transportation provides support to mainly African local entrepreneurs or authorities.
I think that both the $50.000 Rally Fighter and the $3.000 BUV are interesting in many ways: First – they both exploit existing parts and suppliers Secondly – both tap in to a different level of motivation yet in different ways – the Rally Fighter appeals to the growing number of talented designers (finding an identity and contribute to a movement) and the BUV connects to immiditate needs in the impoverished countries and to “responsible” sponsors in the developed world. Third observation – How about a merger – at least in mindset – i.e. open minds & local resources combined to make it possible to solve needs /desires for vehicles & transportation solutions. Do you think that this may become a challenging and or sustainable concept? (Did you know that there is a social entrepreneurship initiative, called BUV Ghana, by the Graduate students in Intellectual Capital Management – The Entrepreneurship Track at University of Gothenburg that is coached by Fortos Management Consulting.)
Link to local motors homepage
Article in Wired Magazine
Article in popular science: Hacking the 21st-Century Auto
Article in Business Week: Local Motors: A New Kind of Car Company
Local Motors Rally Fighter: The First-Ever Creative Commons Car
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