QR codes – more than advertising?
Posted on May 3, 2012 by Kerstin Hanson
I don’t know if you have noticed those small square, scrambled things that can be found in magazines, on billboards and products. They are called Quick Response (QR) codes and were initially developed by Toyota.
Japanese poster with QR codes (Photo credit: Wikipedia)
With the introduction of smartphones QR codes have suddenly become the holy grail of advertising, adding live content experiences to static paper.
But, is this the only use or could there maybe be other uses?
We decided to test QR codes as a means to minimize data input and increase efficiency. The prototype proved to be quite successful and we found several uses such as
- Stock taking
- Customer communication, both to and from
- Connecting documentation to a specific physical part
For those of you that are Volvo Group employees there is more information available on the intranet http://twbiserver.got.volvo.net:8092/wordpress/2012/04/quick-response/
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